Microsoft - Gears ProCircuit / Esports

Design + Art Direction + Concept Art, + Branding + Visual Style

Cross platform design, art direction, and concept art for the International Gears Procircuit Esports Tournament - held, developed conceived around the Gears of War Franchise.

This effort integrated many channels and ways of communication/connection including web, mobile, xbox, twitch streams, live broadcasts, social media, live events, etc. Regionalization was key, so as to expand the target base and make outreach to new fans with a personality that was relevant to their cultural mindset.