Microsoft - Gears ProLeague / Esports

Designer + Art Director + Concept Artist

Cross platform design, art direction, and concept art for the International Gears ProLeague Esports Tournament - held, developed and, conceived around the Gears of War Franchise.

This effort integrated many channels and ways of communication/connection including web, mobile, xbox, twitch streams, live broadcasts, social media, live events, etc. Regionalization was key, so as to expand the target base and make outreach to new fans with a personality that was relevant to their cultural mindset.